You get on an elevator at the 1st floor and you’re headed to the 7th. You have about 30 seconds (depending on the speed of the elevator) with the person standing next to you.
They ask you ‘what do you do’. You pause, think about the best way to explain it and say ‘I sell xyz’ or ‘I’m in xyz industry’ or worse, ‘I work for Xyz Company’. You stop at the 7th floor and s/he gets out knowing no more about what you do than they did getting in the elevator.
Now, what if you could guarantee that when your riding buddy walked out of the elevator they would know exactly what you did and why you do it better than anyone else?
This is absolutely possible. And there are only 3 things that you have to define to make it happen
1. Marketing Purpose Statement: what do you do for your clients? What can you provide?
2. Talking Logo: a short statements that communicates your business’ position and forces the listener to want to know more
3. Core Message: your (for lack of a better word) tagline.
(Each of these topics is further discussed it its own blog. Click on a topic to go to the blog)
Once you have developed all 3, you should easily be able, in 30 seconds, to tell someone exactly what you do. And, as a final touch, you slip them your card as they leave the elevator. Who knows, they, or someone they know, may be in desperate need of your Xyz.
[...] February, we talked about the idea of a 30 second pitch (or elevator pitch). But, more recently, I have discovered that it seems like more often than not we really only have [...]
Tornado Marketing » Blog Archive » 15 Second Pitch - Do you have one?
May 6th, 2008