Hot Ideas & Hot Air

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Tornado Marketing Blog

Thanks for stopping by to share your hot ideas (and hot air) about how small businesses can create affordable, effective marketing systems.

Archive for March, 2008

Garth, a blogger that I find very brilliant in the area of sales, posted a great article last week. Now usually, we just talk about marketing and sales and how to improve both. But, this article about multi-tasking (and how it isn’t always what it cracked up to be) really hit home. I agree with [...]

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Are your leads growing? They should be!

Friday, March 7th, 2008

A few weeks ago, we wrote an article about gardening your leads, not cooking them. We believe that
1. This is a great topic, as leads are the life blood of any business. And 2. There is more to be said about the topic.
So, we have decided to post more about how to let your leads [...]

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Have you ever been to a website that, from the moment you arrive, your senses are on overload from the amount of data attacking you from the page?
Or, have you ever been to a website that, when you arrive, you have no idea where to go, what do look out or how to navigate because [...]

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7 Steps to Referral Generation

Wednesday, March 5th, 2008

Referrals are how 90% of business owners I know have started their business. But, it is a mere 5% that have a plan for continuing to gain referrals. Luckily, referrals still happen, but unfortunately, without a referral plan, they often sparingly and sporadically.
John Janstch, author of Duct Tape Marketing - The Ultimate Guide to Small [...]

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The Energy Bus - Get on!

Monday, March 3rd, 2008

Jon Gordon’s most recent book, The Energy Bus, is one of the most powerful books I have read recently. One of the most important messages of the book was Jon’s Positive Success Formula.
According to John:
“E + P = O
We can’t control the events (E) in our life. We can’t control the economic conditions. We can’t [...]

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