Hot Ideas & Hot Air

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Archive for April, 2008

Comments please?

Tuesday, April 29th, 2008

According to John Jantsch, it can be that easy to get more comments on your blog. Today, he wrote a very interesting post about comments that I thought was informative, and very beneficial. We all know that to have a blog that is popular with the public is to get comments, and he had some [...]

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Two weeks ago, I discussed the fact that I didn’t see a point to Twitter for business. This past week I recieved an email from a web pro insider newsletter that discussed the point, and although I still don’t see a reason to join Twitter, I thought that it was interesting to read another point of [...]

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Are small events successful?

Thursday, April 24th, 2008

Last week we talked about the Small Business Essentials Expo. Yesterday was the event and Tornado Marketing (we) were one of the presenters (and sponsors). The event went really well, and everyone that we talked with enjoyed the presentations and were able to walk away with some great knowledge to put towards their business. Unfortunately, one of [...]

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OC Metro Business Card Contest

Tuesday, April 22nd, 2008

I often chastise owners for spending money on “frilly” marketing - like creating poorly-thought-out flashy websites with lots of bells and whistles, but little substance.  The bottom line is that the business value needs to come first; creative second.  And the truth is that some businesses need to project more “sizzle” than others.  
Home Poker Pros, www.homepokerpros.com, runs [...]

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Misleading marketing and Staples

Friday, April 18th, 2008

Adrianne and I dealt with customer service departments of 3 companies today; she dealt with QuickBooks, whereas I dealt with HP and Staples. QuickBooks had great customer service and despite it taking 2 hours, Adrianne’s issues were resolved. On the other hand, my experience was 50/50. HP was helpful, Staples was unequivocally not. Which is [...]

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Vision to Venture and John Jantsch

Wednesday, April 16th, 2008

Photo: Adrianne Machina, John Jantsch and Kirsten Wright
Yesterday Kirsten and I drove down to San Diego, CA to join 200 enthusiastic, empowered women entrepreneurs at Microsoft Office Live’s Small Business “Vision to Venture” Women’s Entrepreneur event.  What a great feeling to be surrounded by so many smart and successful women!
The keynote presentation “A Girl’s Guide to [...]

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Every day, I take about 30 minutes out of my day to read the posts of the bloggers that I subscribe to. One common thread I have noticed in the last couple weeks is the praise of Twitter. I didn’t really pay much attention to the first few, but after a while, my curiosity was [...]

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We got an email today from John Jantsch about the Duct Tape Marketing Coaching Excellence Series and we registered immediately for the one on April 21st! John has been interviewing some of the most influential business people about how they are so successful and their ’tricks of the trade’. All of the interviews so far have been really [...]

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We are so excited to have new computers!! Our old computers had gotten to the point that even simple tasks (running Outlook and Photoshop at the same time) were proving difficult. Our systems were over-crowded, overloaded and needed to be retired. We decided that the best thing we could do was get 2 new computers [...]

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Google Search tips

Wednesday, April 2nd, 2008

John Jantsch, author of Duct Tape Marketing, put up a great post a couple days ago about how to use Google better. Simply put, the better you understand how something works, the easier it is to use (novel thought!) So he put together some great information about how Google search engine works so you can [...]

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