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Matthew Scott, a Duct Tape Coach and the owner of Life’s Work Group http://www.lifesworkgroup.com/, recently led a discussion with some of his men@pause readers about the difference between male and female entrepreneurs. What can we learn from each other?
1. Customer relations - Perhaps women have the edge here, having an intuitive and nurturing sense about them.
2. Networking - While [...]
….of Twitter!
So, Adrianne and I decided to give into the temptation of the Twitter craze and check in out. Right now she is just lurking in the background, but I am a little more active, putting up tweets at least once a day. I have found one thing that is frustrating me though. You have to search by name [...]
Branding your business doesn’t have to take a lot of money - what it does take is a little bit of time, and some well thought out tactics. The web has become such a pivotal part of business, so I find it only fitting to talk about 3 ways to brand yourself online.
1. Email Signature [...]
My daughter’s recent softball game reminded me how quickly people get in trouble when they try to emulate someone else. We were playing a super-agressive team who stole every base they could. We were beating them until we decided we need to run our girls super-agressively as well. Our girls weren’t prepared and trained how to do that. [...]
In February, we talked about the idea of a 30 second pitch (or elevator pitch). But, more recently, I have discovered that it seems like more often than not we really only have about 15 seconds to get it done. We are in a fast paced world, and everyday that technology expands, people expect their [...]
I popped onto my computer Sunday, and 4 hours later had to pull myself back to reality. I was shocked to see that investigating these social sites had sucked me in to losing half of my Sunday. Here’s what happened.
Someone had added me as a facebook friend, when I went to facebook, I could see they were [...]
Color has an unbelievable power over whether or not you are going to like something. Especially online. On the computer, we are restricted to a much more limited spectrum of colors that look good, and read clearly. The key is to make sure you aren’t turning customers away from your color choices. There are some [...]
Adrianne Machina
Chief Velocity Officer
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Tornado Marketing
tornado@tornadomktg.com
949.743.1444
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