Hot Ideas & Hot Air

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Tornado Marketing Blog

Thanks for stopping by to share your hot ideas (and hot air) about how small businesses can create affordable, effective marketing systems.

Archive for July, 2008

What is your marketing perspective

Thursday, July 31st, 2008

Are your marketing messages crafted through a business owner’s eyes or through a potential client’s eyes? 
A business owner sees the cost, the time, the effort and energy that goes into creating a marketing piece. The business owner’s perspective is that marketing is meant as a means to sell something. A potential client sees an opportunity - to save [...]

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An earthquake is not exactly a surprise, especially if you live in California. You always know that an earthquake could happen any day, but it’s always a surprise when the earthquake hits. Orange County earthquakes are a predictable disaster. Isn’t the same thing true for business?

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Here are 5 tips for companies hiring graphic designers and marketing agencies.

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Are you changing the right piece?

Friday, July 25th, 2008

I was sitting and watching TV with my husband last night and one of the Volkswagen “autobahn for all” sales event commercials came on. We have a DVR so it is rare for us to watch the commercials, but I am actually entertained by the Volkswagen ones. They are clever, well put together and keep [...]

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So far in John Jantsch’s Duct Tape Marketing Coaching Excellence Series, we have had some amazing interviews, and the next session looks to be no different. On August 18th from 12pm-1pm CDT (10am-11am PDT) , John will be interviewing Stephen M.R. Covey. They will be discussing Covey’s book “The Speed of Trust” and cover a range of topics including leadership and authenticity.

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Google Keyword Tool

Tuesday, July 22nd, 2008

Today, John Jantsch, the author of Duct Tape Marketing, wrote a great post about Google’s Keyword tool that I just had to pass on! We have used it so many times for our pay-per-click campaigns and have just started using it for keyword suggestions for our websites, just like John suggests:
I’ve found that this tool [...]

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Simply put: marketing is one of the most important things that your business can do to get more business. And it can get expensive in a hurry. But, there are some easy ways to increase your marketing without increasing your marketing cost. Here are 3 of the tactics that we use, and suggest that our clients [...]

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Orange County Marketing Agency, Tornado Marketing, introduces a new small
business marketing website Tornado-Tools.com
Self-Service Marketing Website for Small Businesses
 
ORANGE COUNTY, CA – July 18, 2008 – Orange County marketing agency, Tornado Marketing, recently launched a website advising small businesses on which marketing tools are most effective for small businesses. The ‘Tornado Tools’ website, www.tornado-tools.com, gives small [...]

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Connecting Social Media Sites

Thursday, July 17th, 2008

Connecting online through social media has quickly become one of the most effective and affordable ways for regionally-based small businesses to connect to their target audience - at first virtually, and then hopefully off-line.

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At the Tornado Marketing blog, we work hard to always provide you with quality content that will help you grow your business. Blogging is also an easy and fun way to promote your business – BUT if you don’t have your blog set up right, you won’t be getting the full business benefits. And as [...]

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