Hot Ideas & Hot Air

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Thanks for stopping by to share your hot ideas (and hot air) about how small businesses can create affordable, effective marketing systems.

Archive for July, 2008

John Jantsch, Author of Duct Tape Marketing, is getting ready for his next in the Coaching Excellence Series. Next week he will be interviewing David Meerman Scott. The interview will be held on July 16th at Noon CDT. The seminars are free and give you a great opportunity to hear more about the success of [...]

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They’re just words - or are they?!

Thursday, July 10th, 2008

I’m reading Ken Folliet’s “The Pillars of the Earth” - but what does a fiction novel have to do with small business marketing? The point is that good writing makes a huge difference. Good writing can be the crucial difference between campaigns that flourish, and campaigns that flounder.

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Marketing lessons from the poker table

Wednesday, July 9th, 2008

I just got back from Las Vegas, watching thousands of people risk thousands of dollars to play for fame and fortune at the World Series of Poker. There’s a reason so many successful poker players are also successful entrepreneurs. The skills overlap. Here are some lessons from the poker felt that can be applied to [...]

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Tornado Marketing posted it’s 100th blog yesterday!! Time to break out the premium coffee (I would say champagne…but I still have to get some work done today!)
Writing our 100th post is definitely a milestone worth celebrating, but it is also cause for reflection. I spent a little time looking back at those 100 posts and got [...]

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The all-important referral

Monday, July 7th, 2008

There is no ‘one way’ to get referrals, but there are a lot of simple things you can do to make it easier and more likely that you will get them! But, when I am talking to my clients about getting more referrals, I usually tell them to follow these 11 steps:
Deserve referrals: This should [...]

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I was looking in the newspaper the other day, and my eyes ran across an advertisement for dental implants. Normally, I don’t pay much attention to the ads, but this one stopped me in my tracks. Unfortunately, not because it was a good one. After looking at it for a couple of minutes in shock, I [...]

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Tame the Tornado

Wednesday, July 2nd, 2008

Adrianne Machina, Authorized Duct Tape Marketing Coach, and Owner of Tornado Marketing reveals the 7 top tips for taming your personal tornado (i.e. Getting organized, and living your best life!)

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The difficulty of consistent marketing

Tuesday, July 1st, 2008

John Jantsch asked his readers today to answer 2 questions: What is the easiest part of marketing? What is the hardest part of marketing? And it got me thinking…
I would have to say:
1. The hardest part of marketing is doing it on a consistent basis.
2. The easiest part of marketing is doing it on a consistent [...]

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