Calling all Orange County Entrepreneurs!
Tuesday, September 30th, 2008Real-life in-person networking is one of the lowest-cost, highest-impact and most-sustainable marketing efforts you can do on a consistent basis.
Archive for September, 2008
Why is social media marketing so important to businesses?
Friday, September 26th, 2008…showing the disconnect between advertisers and consumers - and how social media marketing can bridge the gap. Businesses large and small need to COMMUNICATE with their audience not just throw information at them, hoping something will stick…
7 Recession Proof Small Business Marketing Tips
Thursday, September 25th, 2008With all the talk about the economy and the bailout, I thought it would be perfect timing to re-post John Jantsch’s 7 Recession Proof Small Business Marketing Tips.
Prioritizing your Small Business Marketing Efforts
Tuesday, September 23rd, 2008Clients and friends are always asking me, “How much of my time and money should be spent online?” In most cases, I recommend about 75% of any small business marketing effort should be invested online - but there are exceptions.
Are Microsoft Dynamics Partners Ready for the Social Media Revolution?
Wednesday, September 17th, 2008I truly believe that businesses in general (and Microsoft Dynamics partners in particular) will be making a huge mistake if they choose to ignore this new era of business blogging and social media. Web 2.0 is a game-changing phenomenon. Never before has it been so easy, and so affordable to promote a small, regionally based business. The early adopters will reap the rewards.
Going GREEN
Thursday, September 11th, 2008Wouldn’t you love to know how to help your business go green, AND save money at the same time? Most marketing documents have a short shelf life - many end up in the trash before they’re even given to prospects and customers. To reduce the amount of marketing waste, I tell my clients to:
I don’t have time for marketing!
Monday, September 8th, 2008It’s the one phrase I hear ALL the time when I first meet with people. “I know we should be doing more, but we just don’t have time for marketing,” they confess dolefully. I also hear its variants:
“I know our website hasn’t been updated in 10 years, but….”
“I know we don’t have any collateral material, but….”
“I know [...]
Orange County Entrepreneurs, Women Entrepreneurs
Wednesday, September 3rd, 2008What do you think defines an entrepreneur? What do you think holds women back from becoming entrepreneurs?
