Archive for November, 2008

Barack Obama, The Most Successful New Media Success Story

In a recent blog post, Ten Marketing Lessons from the Barack Obama Presidential Campaign, David Meerman Scott did a fantastic job of explaining how Barack Obama had used new media and sound marketing principles to win the Presidency.  In fact, David Meerman Scott goes on to say:

In my opinion, Barack Obama is the most successful “new marketer” in history.

Wow, MOST SUCCESSFUL new marketer in history - that’s praise indeed!  With an election that was so incredibly close, new media made the difference in Barack Obama becoming our 44th President of the United States. 

Obama

For those of you who like the hard statistics, you *HAVE TO* go check out the post by John Quily called  Barack Obama vs. John McCain’s Social Media and Search Engine Scorecard.   John Quily’s charts and analyses show that Obama DOMINATED all aspects of the social media and search engines - MySpace, Facebook, Flickr, Twitter, Technorati, Google, Yahoo - in fact McCain’s only statistical online “win” was on Yahoo News, driven by traditional news sources.  Go check it the Presential New Media Scorecard for yourself! 

So do you really think that new media can’t work for YOU?!  How many times have you been **THAT CLOSE** to signing a deal, but they chose “the other guy” because of some slight preference.  Learn from Barack Obama, elected our 44th President of the United States of America - largely due to his success in online marketing.  He rallied his tribe of followers, and got them involved. He tweeted, and emailed and texted.  He solicited friends.  You can do that too!

Being the new media superstar that he is, I wonder if Barack Obama will survive giving up his Blackberry - and ALL email?!  I know I couldn’t run a company without these tools.  How will he run our country without them?!  Perhaps it’s time that policy changes.

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Wordpress Websites from Duct Tape Marketing

What’s a Wordpress Website?  A Wordpress Website (also called a blogsite) is a full featured, search engine friendly website that just happens be built on the world’s greatest blogging software (WordPress).  Just today Duct Tape Marketing has announced the launch of their turnkey Wordpress Website offerings. 

I’m so excited about this offering because it makes building a website so affordable!  If your website is sooooooo 2000, the Duct Tape Marketing Blogsites offering gives your business the web presence you need, a blog, and a way for anyone in your organization (especially non-techies) to update and expand your website as your business and marketing needs grow.  These Wordpress Websites are available for one fixed price - and custom themes are available!  

Why would you consider Wordpress website?  Three reasons.  

1.  Wordpress websites look great - very web 2.0, have the hipster “cool” factor;

2.  Wordpress websites are incredibly inexpensive; and

3.  Wordpress websites are really, REALLY easy to update!  If you can use Microsoft Word, you can use a Wordpress website.  Duct Tape Marketing takes care of all the administration and hosting, and the set up is completely turnkey.  If you have the content ready, you can be LIVE in as little as 14 days! If you need help with writing persuasive website copy, we’re here to help.   

Go check out the Wordpress Website templates Duct Tape Marketing has posted.  Remember you can always get something custom made if needed!  Contact us here at Tornado Marketing if you have any questions!

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