Last week we talked about the Small Business Essentials Expo. Yesterday was the event and Tornado Marketing (we) were one of the presenters (and sponsors). The event went really well, and everyone that we talked with enjoyed the presentations and were able to walk away with some great knowledge to put towards their business. Unfortunately, one of the sponsors was not as happy as they could have been with the event, as they expected a larger turnout. I didn’t get an opportunity to find out if they were able to collect any good leads, but I know that we made some great connections. It made me think about the value of attendees versus the volume of attendees.
Most times that businesses attend an event as a sponsor, the main question is: “How many attendees are expected”? The sponsors obviously want to know, because the more people, the more chance there is to make a sale, right? While this is mathematically true (simple percentages), it isn’t always true in business. Just because there are 500 attendees instead of 50 doesn’t mean that the attendees are the right ones. I would personally rather have 50 attendees that are in need of my service than 500 attendees who don’t really care about what I am doing. At the end of the day, no matter how many people you talk to, if none of them are the right one, then the number doesn’t matter. I’ll take value over volume any day.
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