Creepy old advertising
Tuesday, October 7th, 2008Can you believe these ads? That beauty micrometer looks painful. And who knew Lysol could create such a happy marriage? Now where does that Lysol go? WHAT? Not on the floors or appliances? Oh my….
Archive for the 'Branding Brilliance' Category
Twitter Guide - Business use explained
Monday, August 4th, 2008THANK YOU JOHN JANTSCH!
Recently I spent some time trying to explain Twitter for business to a client. After the conversation, I kept thinking ’someone should write a guide’ but just didn’t have the time. Well thankfully I wasn’t the only one in need, and John Jantsch has answered my request. If you are wondering about [...]
What is your marketing perspective
Thursday, July 31st, 2008Are your marketing messages crafted through a business owner’s eyes or through a potential client’s eyes?
A business owner sees the cost, the time, the effort and energy that goes into creating a marketing piece. The business owner’s perspective is that marketing is meant as a means to sell something. A potential client sees an opportunity - to save [...]
5 Tips for Hiring a Graphic Designer or Marketing Agency
Monday, July 28th, 2008Here are 5 tips for companies hiring graphic designers and marketing agencies.
They’re just words - or are they?!
Thursday, July 10th, 2008I’m reading Ken Folliet’s “The Pillars of the Earth” - but what does a fiction novel have to do with small business marketing? The point is that good writing makes a huge difference. Good writing can be the crucial difference between campaigns that flourish, and campaigns that flounder.
Why did we create the Tornado Marketing blog?
Tuesday, July 8th, 2008Tornado Marketing posted it’s 100th blog yesterday!! Time to break out the premium coffee (I would say champagne…but I still have to get some work done today!)
Writing our 100th post is definitely a milestone worth celebrating, but it is also cause for reflection. I spent a little time looking back at those 100 posts and got [...]
The difficulty of consistent marketing
Tuesday, July 1st, 2008John Jantsch asked his readers today to answer 2 questions: What is the easiest part of marketing? What is the hardest part of marketing? And it got me thinking…
I would have to say:
1. The hardest part of marketing is doing it on a consistent basis.
2. The easiest part of marketing is doing it on a consistent [...]
Marketing story via a video on the web
Thursday, June 12th, 2008Last week, we talked about creating your Marketing Story. What we didn’t mention is that it doesn’t have to be in writing only. I always get the question, ‘Where did you come up with the name ‘Tornado Marketing”. Yes, I could write it up and send them a pdf about me, but sometimes, you want [...]
Brand yourself!
Thursday, May 8th, 2008Branding your business doesn’t have to take a lot of money - what it does take is a little bit of time, and some well thought out tactics. The web has become such a pivotal part of business, so I find it only fitting to talk about 3 ways to brand yourself online.
1. Email Signature [...]
OC Metro Business Card Contest
Tuesday, April 22nd, 2008I often chastise owners for spending money on “frilly” marketing - like creating poorly-thought-out flashy websites with lots of bells and whistles, but little substance. The bottom line is that the business value needs to come first; creative second. And the truth is that some businesses need to project more “sizzle” than others.
Home Poker Pros, www.homepokerpros.com, runs [...]
