Thanks for stopping by to share your hot ideas (and hot air) about how small businesses can create affordable, effective marketing systems.
-> Tip #5. Follow-up tactics and the big picture
A telemarketing mistake Rizzo often sees is teams that are too focused on an immediate goal and not on the long-term marketing potential of a telephone conversation. “There is so much time and attention spent on locating the ‘hot’ lead or appointment among your prospects, that it’s [...]
-> Tip #4. Assign different telemarketing teams to different tasks
Companies can use telemarketing to support a range of projects, including registering people for an event, following up on prospects who downloaded a white paper or viewed a webinar and setting appointments for salespeople. But assigning this workload to one group of phone agents won’t yield [...]
Tip #3
What’s in a Critical Business Issue voicemail
Specifically, a CBI voice mail message should:
- Be no longer than 45 seconds long.
- Mention an industry pain point or issue that the prospect is likely to have.
- Describe a solution your company offers that can address that issue and offer additional resources, such as a case study [...]
3. “We can’t afford marketing!”
Typical Marketing Scenario: Plus our sales team does a great job - once they have a qualified opportunity.
Solution: You can’t afford not to be marketing! You just have to be smart about how you spend those precious marketing dollars. Marketing isn’t just high-ticket glossy mailers and brochures. It’s about creating credibility [...]
2. “Follow the Herd”
Typical Marketing Scenario: Your marketing starts with something like “We’re your local Microsoft partner.” Well that’s good, but probably only the baseline of a customer’s requirements. It doesn’t narrow the field down nearly enough. You have a LOT of competition, and it’s probably hard to win business without lowering your price. For [...]
Are you frustrated with spending money, but not getting results? Or have you stopped spending because of prior marketing failures. We understand! We’ve talked to many business owners who want to grow their businesses, but don’t know the “right way” to invest in marketing. Marketing is creating awareness, credibility and demand for your offerings, which [...]
If you were to choose a pizza company to order from, would you pick 30 minutes or an hour for delivery? Common sense says 30 minutes. Now, when one company guarantees 30 minutes or it’s free? Even better!
When you are marketing your business, you should always have a reason for people to want to work [...]
You see a gorgeous girl at a party.
You go up to her and say, “I am very rich. Marry me!”
That’s Direct Marketing.You’re at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you and says,
“He’s very rich. Marry him.”That’s Advertising.You see a [...]
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Adrianne Machina
Chief Velocity Officer
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Tornado Marketing
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