Keys to Keywords with PPC Advertising
Wednesday, June 25th, 2008In August, we here at Tornado Marketing are planning to do some co-marketing training sessions with Steve Wiideman of ElaborateSEM. So this week I sat in on one of his pay-per-click training sessions to see how we could build on each other’s expertise. With Steve’s permission, we thought we’d share one of the most important take-aways of the day - focus on the keywords.

