Hot Ideas & Hot Air

TornadoMktg.com’s B2B Small Business Marketing Strategies

Tornado Marketing Blog

Thanks for stopping by to share your hot ideas (and hot air) about how small businesses can create affordable, effective marketing systems.

Archive for the 'Tips and Tricks' Category

For some of us, social media is like breathing.  We check Twitter every day (ok, 10-15 times a day).  We blog every day (or at least try).  We have a group of friends on Facebook, MySpace, FriendFeed, plurk and all of the other creatively named social sites. But for others, like Landon Ray, the CEO of Office [...]

Read the rest of this entry »

Writing when there is nothing to write about

Wednesday, August 6th, 2008

Most people start blogs about a topic they are passionate or knowledgeable about. They think that because they love a topic or know a lot about it - it will be easy to maintain daily posts. Unfortunately, this is easier said than done. Despite your passion or knowledge, you don’t always have a brilliant idea on [...]

Read the rest of this entry »

What is your marketing perspective

Thursday, July 31st, 2008

Are your marketing messages crafted through a business owner’s eyes or through a potential client’s eyes? 
A business owner sees the cost, the time, the effort and energy that goes into creating a marketing piece. The business owner’s perspective is that marketing is meant as a means to sell something. A potential client sees an opportunity - to save [...]

Read the rest of this entry »

Google Keyword Tool

Tuesday, July 22nd, 2008

Today, John Jantsch, the author of Duct Tape Marketing, wrote a great post about Google’s Keyword tool that I just had to pass on! We have used it so many times for our pay-per-click campaigns and have just started using it for keyword suggestions for our websites, just like John suggests:
I’ve found that this tool [...]

Read the rest of this entry »

At the Tornado Marketing blog, we work hard to always provide you with quality content that will help you grow your business. Blogging is also an easy and fun way to promote your business – BUT if you don’t have your blog set up right, you won’t be getting the full business benefits. And as [...]

Read the rest of this entry »

Marketing lessons from the poker table

Wednesday, July 9th, 2008

I just got back from Las Vegas, watching thousands of people risk thousands of dollars to play for fame and fortune at the World Series of Poker. There’s a reason so many successful poker players are also successful entrepreneurs. The skills overlap. Here are some lessons from the poker felt that can be applied to [...]

Read the rest of this entry »

Tornado Marketing posted it’s 100th blog yesterday!! Time to break out the premium coffee (I would say champagne…but I still have to get some work done today!)
Writing our 100th post is definitely a milestone worth celebrating, but it is also cause for reflection. I spent a little time looking back at those 100 posts and got [...]

Read the rest of this entry »

The all-important referral

Monday, July 7th, 2008

There is no ‘one way’ to get referrals, but there are a lot of simple things you can do to make it easier and more likely that you will get them! But, when I am talking to my clients about getting more referrals, I usually tell them to follow these 11 steps:
Deserve referrals: This should [...]

Read the rest of this entry »

I was looking in the newspaper the other day, and my eyes ran across an advertisement for dental implants. Normally, I don’t pay much attention to the ads, but this one stopped me in my tracks. Unfortunately, not because it was a good one. After looking at it for a couple of minutes in shock, I [...]

Read the rest of this entry »

Tame the Tornado

Wednesday, July 2nd, 2008

Adrianne Machina, Authorized Duct Tape Marketing Coach, and Owner of Tornado Marketing reveals the 7 top tips for taming your personal tornado (i.e. Getting organized, and living your best life!)

Read the rest of this entry »