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An earthquake is not exactly a surprise, especially if you live in California. You always know that an earthquake could happen any day, but it’s always a surprise when the earthquake hits. Orange County earthquakes are a predictable disaster. Isn’t the same thing true for business?
I’m reading Ken Folliet’s “The Pillars of the Earth” - but what does a fiction novel have to do with small business marketing? The point is that good writing makes a huge difference. Good writing can be the crucial difference between campaigns that flourish, and campaigns that flounder.
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Adrianne Machina
Chief Velocity Officer
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Tornado Marketing
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