Tip #3
What’s in a Critical Business Issue voicemail
Specifically, a CBI voice mail message should:
- Be no longer than 45 seconds long.
- Mention an industry pain point or issue that the prospect is likely to have.
- Describe a solution your company offers that can address that issue and offer additional resources, such as a case study relevant to their industry, another white paper or webinar or a product demonstration.
- Mention the prospect’s name twice, at the beginning of the call and at the end.
- Offer a callback number twice, also at the beginning and end of the message.
A sample CBI voicemail could sound something like this approach, which Rizzo might use to contact prospects for their lead nurturing service:
“Hello, John. This is Kathy with TeleNet Marketing Solutions. My phone number is X. The reason for my call is that we’re experiencing a dramatic growth in the area of lead nurturing because a primary challenge among marketing managers is seeing their leads fall into a black hole when they’re passed along to sales staff too early. If you share that challenge, I’d like to pass along our methodology to you. Please feel free to contact me at X phone number. Thank you, John.”
“Ideally, you want them to call you back. But even if they don’t call you back, next time you contact them they may remember who you are because your voicemail caught their attention,” Rizzo says.
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