Creativity is an absolute requirement of EVERY small business. You cannot succeed in business if you are not creative in how you market your business. Creativity can help you to generate leads, referrals and the ever popular word of mouth.
What is better than having people talk about how amazing you and your service are without having to ask them to?
John Jantsch wrote a great post about creativity and referrals, so I thought that I would pass it along.
To see the entire post, click here
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