I was looking in the newspaper the other day, and my eyes ran across an advertisement for dental implants. Normally, I don’t pay much attention to the ads, but this one stopped me in my tracks. Unfortunately, not because it was a good one. After looking at it for a couple of minutes in shock, I realized that the sad fact is, the person who wrote it may have no idea how off base they were. They may have thought the ad was eye catching, but the mistakes that were made were ones that rendered this ad completely useless!
Then, I decided that this could be used as an exercise in advertising 101. We all know that it can be difficult to explain how to do something right, without explaining how it is wrong. So, rather than me just telling you all the things you should and shouldn’t do in an ad, I figured I would open it to the public. So, I blurred the just the phone number and address to protect the company, and placed it here.
When I looked at the ad, I found at least 6 things done wrong or missing completely.
How many mistakes can you find and what are they?
The most complete answer/comment will receive a $10 coupon towards any of our web workshops or upcoming seminars.
(*Hint* Mistake #1 - I didn’t have to blur a company name…they didn’t put one on the ad!)
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