Duct Tape Marketing Small Business Coaching Excellence Series

Coaching Excellence Series with Stephen M.R. Covey

So far in John Jantsch’s Duct Tape Marketing Coaching Excellence Series, we have had some amazing interviews, and the next session looks to be no different. On August 18th from 12pm-1pm CDT (10am-11am PDT) , John will be interviewing Stephen M.R. Covey. They will be discussing Covey’s book ”The Speed of Trust” and cover a range of topics including leadership and authenticity. Stephen M.R. Covey is the son of the “other” Stephen Covey of Franklin-Covey fame.

Anyone who has been in business for any amount of time knows the importance of building relationships and building trust — especially in professional services. Professional services are invisible to the eye, difficult to measure, and nearly impossible to compare in quality until you are a customer. That’s what makes trust so important. The more TRUST people have in you, the QUICKER you can convert prospects into sales. The Duct Tape Marketing refrain is: Getting people to know, like and TRUST you is what marketing is all about!

PURCHASE THE BOOK: Steven M.R. Covey’s “The Speed of Trust”.

This entry was posted on Thursday, July 24th, 2008 at 1:55 pm and is filed under Book of the day, Small Business Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.