http://tornadomktg.com/blog TornadoMktg.com's B2B Small Business Marketing Strategies Wed, 08 Oct 2008 18:26:54 +0000 http://backend.userland.com/rss092 en I know that many of you are new to business blogging.  So - for all you "newbie" business bloggers, I want give you some advice on creating compelling business blog content.  When I tell my Tornado Marketing clients they can't just pitch product and services, they're often stumped. "Then what will we talk about?"  Chris Brogan ... http://tornadomktg.com/blog/business-blogging-content-strategies/ With the economy and the election all that people seem to be able to talk about, I thought I'd provide a moment of light-hearted levity.   Can you believe these ads?  I think in some cases here there's a little TOO MUCH truth in advertising - and in other ads, no truth ... http://tornadomktg.com/blog/creepy-old-advertising/ It's been an exhausting, exciting, seemingly endless week, and I admit I have fallen behind.  Please forgive me, my dear clients and precious prospects, I promise I will make it up to you.  I'm not sure that you even noticed, but I did.  I could tell you all the "hiccups" that ... http://tornadomktg.com/blog/it%e2%80%99s-midnight-friday-night-and-i%e2%80%99m-still-working/ You know I'm a fan of online social networking, but I am also a HUGE fan of the good-old-fashioned in-person real-life shaking-hands type of networking.   Before Twitter or Facebook or any of the 'new media" sites, I built my business (and several previous employers' businesses) by getting out there and meeting ... http://tornadomktg.com/blog/calling-all-orange-county-entrepreneurs/ I thought this YouTube video did a great job of showing the disconnect between advertisers and consumers - and how social media marketing can bridge the gap.  Businesses large and small need to COMMUNICATE with their audience not just throw information at them, hoping something will stick.  Enjoy! I think social ... http://tornadomktg.com/blog/why-is-social-media-marketing-small-business/ With all the talk about the economy and the bailout, I thought it would be perfect timing to re-post John Jantsch's 7 Recession Proof Small Business Marketing Tips.  If you aren't already following John's Duct Tape Marketing blog, you can find it over at:  Duct Tape Marketing Blog. John says: It’s times ... http://tornadomktg.com/blog/7-small-business-marketing-tips/ What do bags, shoes and jackets have to do with small business marketing?  Prioritization.  Like most people, I love to shop, but I have to watch my budget too.  I will spend a disproportionate amount of money on bags, shoes and jackets because (1) they are worn more often (2) have ... http://tornadomktg.com/blog/prioritizing-your-small-business-marketing-efforts/ I just got back from Fargo, ND and I'm reflecting on The Partner Event conference for Microsoft Dynamics partners.   The Partner Channel always does a fabulous job with events.  Even though I was very skeptical about the prom-themed reception (and chose not to wear a prom dress myself) I have to ... http://tornadomktg.com/blog/microsoft-dynamics-partners-social-media/ Everyone wants to be greener, right?  Wouldn't you love to know how to help your business go green, AND save money at the same time? One of the easiest (and most affordable) ways go go green is to minimize your printed marketing collateral. Most companies can do-away-with or significantly reduce the ... http://tornadomktg.com/blog/businesses-going-green/ It's the one phrase I hear ALL the time  when I first meet with people.  "I know we should be doing more, but we just don't have time for marketing," they  confess dolefully.  I also hear its variants: "I know our website hasn't been updated in 10 years, but...."   "I know we don't have ... http://tornadomktg.com/blog/no-time-for-small-business-marketing/