No one ever goes fishing without bait. Why? Because they would never catch any fish. It’s the same for Marketing and Sales. No one wants to meet your sales people. Really, they don’t. So, why would you use your Marketing offer as “Free consultation with one of our sales guys!” as your bait?
You must have an offer. Let me rephrase that. You must have a good offer. Give them something that is of value to them. This means, very simply, give them something they will like or will help them in their business, not something that sells them on you.
For example:
- Free Report
- Free Forms
- Free Evaluation
- Free Seminar
- Free Tips
- Free Video/Audio
- Free Gift Certificate
- Free Lunch
- Free Case Studies
Do you have a good offer?
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