John Jantsch, author of Duct Tape Marketing, put up a great post a couple days ago about how to use Google better. Simply put, the better you understand how something works, the easier it is to use (novel thought!) So he put together some great information about how Google search engine works so you can understand better how to use Google Adwords. If you know how people are searching, it is much easier to choose words to bid on and optimize around. To read his article, click here
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Thought John’s article was good and practical. I’m so slow that I didn’t even know you could do any shortcuts at all. I can see using several of them to cut down search time on Google.
MarketingTwins-Randy
April 2nd, 2008