On a day that is surrounded in superstition, I found myself wondering if I really believe in good luck or bad luck. In my personal life, Friday the 13th’s have always been fairly lucky for me - but are they really lucky, or are they just a normal day that I feel luckier because it’s supposed to be bad luck? Then again, what is luck really? Technically, luck is whatever you think it is or whatever you want it to be. The definition i found isn’t even conclusive on what luck actually is!
(…now the business connection…)
So often, we hear people say that businesses are doing well because they are lucky (it couldn’t be the hours upon hours they spend working on making it successful?!?). Or we hear that their marketing campaign failed because it was bad luck (really? It wasn’t the un-motivating offer you provided?). So, this begs the question: Can a website be lucky? Or a marketing campaign? Or anything else in the business world, really be lucky?
I have to answer a resounding no. Just as I don’t really believe that Friday the 13th is either lucky or unlucky, I don’t believe that any business has an inherent luck, or lack thereof. Results that a business (or a person) sees in their marketing (or life) is a direct response from the work and effort they put in. Go make your own ‘luck’ and you’ll be amazed at how ‘lucky’ you feel!
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