Do we need the marketing hype?

Marketing hype drives me crazy. I understand the need to be compelling, persuasive, and time-critical, but do marketers really have to underline and highlight every third word? When I respond to an interesting marketing offer, and find a landing page filled with marketing hype, I just want to abandon the page. Personally I’m turned off by 2000-word pages, 3-5 testimonials, and fake price slashing that’s done to convince me I am getting a great deal. Am I the only one? This marketing tactic must be effective (or must have been greatly effective at one time), because so many people use it.

Tell me please, readers, am I missing the boat? Does the marketing hype make you want to buy?

This entry was posted on Monday, August 18th, 2008 at 9:45 am and is filed under Small Business Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Do we need the marketing hype?”

I’m with ya. Please let me know if I do anything that annoying….

Russ Harper
August 21st, 2008
Amen! I also can’t stand that they actually THINK I have all the time in the world to read a 5 to 7 scroll webpage. My thought is, if you can’t be thoughtful enough to condense your marketing then I certainly won’t have time to read anything you might succeed in selling me.

Sundi D. Hayes
August 22nd, 2008