I often chastise owners for spending money on “frilly” marketing - like creating poorly-thought-out flashy websites with lots of bells and whistles, but little substance. The bottom line is that the business value needs to come first; creative second. And the truth is that some businesses need to project more “sizzle” than others.
Home Poker Pros, www.homepokerpros.com, runs professional-feeling poker events and can bring in top poker stars. To convey the level of quality their events have (vs. your average casino party company), Home Poker Pros decided to go “over the top” with their business card - and it’s a strategy that’s really worked! People keep his card around - just because it’s so cool. And by sending it in to a local magazine, OC Metro Business, he got free advertising out of it. Best of all, he’s getting calls from the advertising!
Check it out: http://www.ocmetro.com/NEW_SITE/current_issue/biz_bites.php
What do you do to make your business stand out from the crowd? What do your marketing materials say about you?
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