If you’ve ever taken your car to get service done and seen one of these signs, you are reading their ‘marketing’. And, it is one of the strongest marketing tools a service department can have.
Why? Because they are providing a service FREE to you that has a high value. But is actually more beneficial for them. What they are really doing is getting your okay to look through your car. And find more things that are wrong and more things for you to purchase. Brilliant, huh?
Now, the point of this is not to reprimand the car service companies but to help you to create something similar.
Create something you can offer that IS OF VALUE to your customer but also gives you the opportunity to provide additional service. It is absolutely imperative the offer has valuable to them, or it won’t work.
So go out there, create a “21 point inspection” type offer and see what happens.
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