Most people, if asked this question, will tell you the industry or the company that they work for. This gives the asker little to no information about what you really do. It also has zero marketing value.
So, time to create your talking logo. You want to have an answer to this question that leaves the asker wondering “how do you do that”. When you communicate what you do, you want to communicate it in a way that benefits the asker; they want to know what’s in it for them.
There are 2 distinct parts:
Part 1: Addresses your target market
Part 2: Zeros in on a problem or frustration that the target market has.
Say you own a financial firm, and a common problem in the financial world is how to retire richly. You have 2 options for a talking logo:
“I’m a financial manager” or
“I show young, married couples how to retire richly on what they are currently making”.
Which one do you think is going to get the asker to want to know more? (if you didn’t immediately know it was the second, stop reading and contact me immediately for one on one training!)
Now that you know what it takes to create a great talking logo - create one! And use it! Next time someone asks you what you do for a living you should be proud to tell them.
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