3. “We can’t afford marketing!”
Typical Marketing Scenario: Plus our sales team does a great job - once they have a qualified opportunity.
Solution: You can’t afford not to be marketing! You just have to be smart about how you spend those precious marketing dollars. Marketing isn’t just high-ticket glossy mailers and brochures. It’s about creating credibility and awareness. Your sales team is probably working double-time, trying to do marketing and sales at the same time. You may have a very capable admin helping out, but your sales team is at high risk of turnover and burnout. Plus, realistically you are probably spending significantly more in payroll – not to mention opportunity cost – on having your sales team cold call lists, than you would on marketing. Imagine how well your sales team could do if they had more time to be closing sales! You need to feed the team some leads!Recommended Reading
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