Why is social media marketing so important to businesses?

I thought this YouTube video did a great job of showing the disconnect between advertisers and consumers - and how social media marketing can bridge the gap.  Businesses large and small need to COMMUNICATE with their audience not just throw information at them, hoping something will stick.  Enjoy!

I think social media marketing is an extremely cost effective way for small businesses to attract and retain customers.  So…what did you think?

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